11 Comments
User's avatar
Sneaky Sara 🐝's avatar

Now ask yourself: 'where can I zig when they zag?'

What a sneaky secret 🤭😁

"Maybe your competitors are formal and polished, and you can offer something more laid-back and authentic."

That's a plus point but can we offer looooooooong posts in the same authentic category....

Expand full comment
Alexander McAdam's avatar

Great to hear this as a creator who is just starting out in step 1 :)

Expand full comment
Lewis O’Brien's avatar

Glad it was helpful for you :)

Expand full comment
Bette A. Ludwig, PhD 🌱's avatar

That's the trick isn't it? Finding our blue ocean where we can stand out in the sea of sameness!

Expand full comment
Lewis O’Brien's avatar

Indeed! It’s not easy.

Expand full comment
Philipp's avatar

Love the insights and shortness. I needed that as a reminder.

Expand full comment
Lewis O’Brien's avatar

Thanks Philipp!

Expand full comment
Betül Bayraktar's avatar

Insightful, thanks!

Expand full comment
Lewis O’Brien's avatar

Appreciate the support :)

Expand full comment
Strahil Minev's avatar

Wardley's Maps are a great tool for the 2nd step.

Expand full comment
Lewis O’Brien's avatar

Good call Strahil!

Expand full comment